Blog 7: PR

To: Caroline Dohack, Lifestyle Editor Columbia Daily Tribune

From:

Subject: Pleasant, Easy-to-Use Musical Format Employs Ancient Techniques to Teach Readers How to "Magnetize" Themselves to More Peaceful, More Successful, and More Satisfying Lives
25 Central Park West, Suite 11x, New York, NY 10023



Dear Caroline,

People will do anything to have peace and success in their lives! Success from Serenity: Making Your Nervous System Work for You is here!

Created by Art Davis, Success from Serenity explains the extenisive historical and scientific background hehind the Philo-Music Therapy (PMT) approach and then describes in detail the tools of PMT and how to use them. At this point, readers listen to the CD, where Davis introduces them to his Miracle Breathing Technique and Relaxation Poem and then performs his original composition "The Trilogy Experience."

Who doesn't want relaxation and success?! The results is a wholly relaxed and peaceful inner state. Having achieved this, Davis talks listeners through positive visualizations for the most important aspects of their lives: health, economics, love, and love.

Relaxation and positive visualization techniques accompany book, CD, and eye mask. Available at http://www.philomusictherapy.com/ and http://www.amazon.com/.

Blog Interview-Roberta Oaks

Roberta Oaks, a Missouri native, is making her way to the top. Previously in mixed media collage and photography it is sure to say that Roberta's career was unplanned. She has become a self taught fashion designer Now stationed in Hawaii, Roberta has created an eco friendly line. She uses fabrics like organic cotton and bamboo jersey knit. She has become one of Hawaii's most successful local designers. Her clothes are not only sold in Hawaii but now on the mainland and internationally. Roberta has 150 stores and can be found online.

Her line is dedicated to supporting not only ethical practices but alsoa sustainable economy and planet. She is a designer to look up to. The cardboard boxes and paper used at her store are always recycled and her catalogs are always made from recycled paper. Not only are her pieces eco friendly but chic. Roberta loves to mix color and bold patterns. Her garments are designed to be fun, colorful, and versatile. She has been into fashion ever since she was young. "The ability to transform a persons mood and feeling through a fashion is really cool."

Roberta is all about keeping it local. She believes in small businesses. The lines flagship store is located in Chinatown. It has a showroom plus office space. Her brand became big by word of mouth. Now with the access to it online her brand will continue to grow all over the world.

Hawaii Red Magazine: http://hawaiiredmagazine.com/?p=4329

Meet Roberta Oaks http://www.robertaoaks.highpowersites.com/about.html

1. Why did you decide to do an all eco-friendly line?

2. Where did you get your sewing skills from if you had no previous knowledge of designing?

3. What is your goal for your company?

4. Where do you get your inspiration from? Hawaii? Missouri? London?

5. What word best describes your clothing?

6. What is your next step for your career?

7. Do you get inspiration from your previous career in photography and collaging?

8. What was your major in college?

9. If you could change one thing about your line what would it be?

10. What advice would you give to aspiring designers?

Blog #7:Story Rewrite

The Making of a Cover Dress

The author uses a formal tone in her story. She only gives quotes from other people. The audience probably mostly pertains to fans of project runway or those inspired by the element of design.

Calling all aspiring designers! Is it your dream to have one of your garments featured on one of fashions major magazines? Check this story out then.

Every month different designers battle it out to be on the cover of Marie Claire. It their own personal display window for one whole month for millions of people to see. Recently on project runway designers were challenged to create something with color and versatility that would look great in a shot from the waist up. Heidi Klum would feature it in Marie Claire's April 2010 issue.

Anthony Williams nailed it. "Heidi was my true inspiration" said Williams. He pictured Heidi instead of his model. She was pregnant at the time so he had to find a way to embrace that and make her look fierce.

Blog Entry 4: Image Gathering

This image was inspiration for an ad idea I had. The woman would be in overalls that are cuffed at the bottom with some great Simply Vera pumps on. She would have the pitch fork in one hand and maybe a Simply Vera bag in the other day. Her hair would be either up in a messy bun or down and all goddess like.

Simply Vera ads are always whimsical and feminine. I love this Dior ad.

This is just an example of a Simply Vera logo.

This is the logo for Kohl's where our brand, Simply Vera, is sold.

Blog Entry 3: Selected Brand and Research

Deja and I decided to switch our brand to Simply Vera by Vera Wang for our midterm project. Simply Vera is sold at Kohl's. Vera Wang's line offers middle class americans a chance to buy accessories from this otherwise highly expensive designer. Her line also includes clothing, lingerie, and accessories, but of course we will be focusing on shoes. Even though the economy is in a spiral downturn Kohl's did acceptionally well. In a recent article on WWD.com it was noted that "By line of business, accessories and footwear outperformed the company for the quater" and more in depth women's and children's footwear performed best. Vera's line provides an urban chic feel and targets mostly 18 to 30 year olds. She does her best to create trendy looks at afordable prices. When her line at Kohl's first came out many critics were worried that her reputation and name would be hurt but she has done very well for herself.


http://www.wwd.com/footwear-news/retailer-of-the-year-kohls-2381560?browsets=644737896286&browsets=429308902003

Entry # 2 Formal Runway Show

FASHION SHOWS! My favorite part about fashion. Seeing all the slender models walk down the runway wearing garments new to the world; it is an excitement to me. Not only are the designers required to tell a story through their garments but the Fashion Show Directors are in charge of telling a story through the music, lighting, and backdrops. To me that would be such a cool job because its the first time viewers get to see the garments so its your job to present them in a way that will compliment the pieces.

There are many different types of fashion shows. There are production, formal runway, informal, and multimedia shows. My FAVORITE form of a production fashion show is the Victoria's Secret fashion show. The lingerie is so crazy and extravagant and the models are GORGEOUS. Production and Formal runway shows are the most expensive and usually cost more and don't make much of a profit but the inspirations trickle down to RTW.

Personal Narrative

Hey! My name is Melissa Burns. I'm from Kansas City. I'm a freshman and my major is currently Fashion Communication. I'm mostly interested in the visual part of fashion, mainly fashion shows and photography. Right now I'm on the edge of changing majors and transferring to Missouri State. I will have to be WOWd by this semester to stay at Stephens. This class will be very interesting but I must say that I am very nervous about it. I feel like I don't know as much as everyone else but maybe many of the other girls feel that way too.