Deja and I decided to switch our brand to Simply Vera by Vera Wang for our midterm project. Simply Vera is sold at Kohl's. Vera Wang's line offers middle class americans a chance to buy accessories from this otherwise highly expensive designer. Her line also includes clothing, lingerie, and accessories, but of course we will be focusing on shoes. Even though the economy is in a spiral downturn Kohl's did acceptionally well. In a recent article on WWD.com it was noted that "By line of business, accessories and footwear outperformed the company for the quater" and more in depth women's and children's footwear performed best. Vera's line provides an urban chic feel and targets mostly 18 to 30 year olds. She does her best to create trendy looks at afordable prices. When her line at Kohl's first came out many critics were worried that her reputation and name would be hurt but she has done very well for herself.
http://www.wwd.com/footwear-news/retailer-of-the-year-kohls-2381560?browsets=644737896286&browsets=429308902003
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